Archive for March, 2010

New home and a new start

I’ve been struggling with what to call my startup for a couple months now. Because I wanted to get started right away I went ahead and picked a name that I thought would be temporary and applied for some free space on to get the blog started.

I can’t tell you how much time I’ve spent trying to land the perfect name for my business. I’ve actually come up with several really great ones. However, everything I’ve come up with was already snagged as a web domain name. This has been going on for two months now and the last thing I want to do is let my lack of ability in picking my business name to derail this project before it even gets started.

I was lamenting my slow start a few nights ago when my wife suggested I use the temporary name and “Just get started”. I actually like the name of Philbert. It has a a nice ring to it in my opinion and also has some historical significance from my childhood. So, I have taken Lydia’s advice. I bought the domain installed WordPress and migrated this blog to the new location. From now on I’ll be posting there.

Talk to you soon…

Information Overload and Stagnation

There is SO MUCH information available on the internet related to business, startups and micro-ISVs. It’s almost too much. I’ve been reading all I can get my hands on and the more I read the more overwhelmed and discouraged I get! My perfectionist nature and fear of making mistakes makes me feel that I need to research every little detail and get everything exactly right or this new business isn’t going to work out. Which, when I step back and really think about it is of course … nonsense. I’m learning quickly that embarking on this adventure in business is going to teach me much more than just the ins and outs of internet and software entrepreneurship.

I can see that I am going to have to really careful of letting my fear of mistakes or doing something wrong prevent me from moving forward. I mentioned in one of my previous posts that “Just getting started” is one of the biggest obstacles to business success. I would propose the second, and equally obvious, obstacle is keeping our fear of mistakes in check and keeping that momentum moving forward.

In addition to this fear of doing something wrong I also have a tendency to over engineer everything I do and design a process to keep things neat, organized, and on track. While this certainly does have its advantages, it also can become the object of all my efforts rather than focusing on the task I’m trying to accomplish. I read a great blog post a couple days ago that deals with this very situation. It was written by Leo Babauta of Zen Habits on his new blog In it he discusses the pitfalls of overcomplicating our tasks and endeavors. Leo’s advice – “When you start something new, sure, there’s a learning process. But also realize that while the learning is good, the doing doesn’t have to be complicated at all. Find the simplest way to do things, and just start doing it. You’ll learn by doing.”.

I’ve taken this advice to heart and am going to strive to stay focused and get this ‘party’ started.